Why? Because human psychology hasn't changed. The triggers Settle dissects in Issue #5 (curiosity gaps) and Issue #11 (social proof via negative reviews) work exactly the same on an iPhone 15 as they did on a BlackBerry.
Phase 1: Mindset, Frequency, and List Dynamics (Issues 1–4)
Here is an in-depth breakdown of the philosophies, strategies, and paradigm shifts contained within Email Players issues 1 through 15. The Core Philosophy: Infotainment and Pre-Selling Ben Settle - Email Players 1 - 15
Here, the transition from subject line to body copy is explored. Settle demonstrates how to take mundane, everyday experiences—like a trip to the grocery store or a bad movie—and seamlessly bridge them into a pitch for a product or service. Issue 4: Creating a Polarising Persona
Should we expand on a (like the subject line frameworks in Issue 2)? Phase 1: Mindset, Frequency, and List Dynamics (Issues
The first 15 issues of this newsletter laid the groundwork for what Settle calls the "Settle Way." Here is a breakdown of the key concepts and value found in these foundational issues. The "Email Players" Philosophy Unlike digital courses that gather dust, Email Players
The marketing world loves "product launches" with webinars, countdown timers, and scarcity carts. Settle hates them. Issue 4: Creating a Polarising Persona Should we
A short story involving a conflict, an observation, or an argument.
This is the marriage of information and entertainment. Settle argues that people do not check their inbox to read boring, dry lectures. They want to be entertained. By wrapping your lessons and pitches in engaging stories, pop culture references, and controversy, you keep readership high while driving sales. 2. Structural Breakdown of Issues 1–5: The Foundations