For the first 100 years of modern corporate history, your reputation was managed by the company you kept. You joined a firm, stayed for 30 years, and retired with a gold watch. Your identity was given to you.
Document behind-the-scenes workflows, share daily routines, and explain complex concepts through short-form video.
Before we discuss how to leverage content for promotion, we must look at the wreckage. The news is littered with examples of tweets from 2011 resurfacing to sink a VP’s promotion in 2024. Fansly.23.01.04.Sofia.Simens.Please.Daddy.Cum.F...
In college, Maya didn’t see her daily Instagram Reels and TikToks as a career path; they were just a creative outlet. However, by consistently sharing her graphic design projects and hobbyist photography, she was unknowingly building a digital portfolio that demonstrated her hard skills in visual storytelling. Unlike a traditional résumé, her feed showed real-time evidence of her video editing and copywriting abilities.
: Keep purely personal accounts strictly private, and leave public accounts dedicated to professional networking. For the first 100 years of modern corporate
To maximize the benefits of social media for your career, focus on creating and sharing the following types of content:
: Use LinkedIn strictly for business, and keep platforms like Instagram or TikTok highly curated if public. 5. Monetizing Content and Career Pivots In college, Maya didn’t see her daily Instagram
You don’t need 100k followers to level up. You just need the right eyes on the right content.
You do not need to act like a corporate robot online. Authenticity builds deeper professional trust than sterile perfection. The 80/20 Content Rule