Starting a business involves a lot of planning and decision-making, and working with a low budget doesn't make it any easier. Many small businesses start out with extremely limited resources and are keenly aware that it can take some time before the first profits start rolling in. This often leads them to choose free software as they try to preserve every penny they can. Unfortunately, most businesses that take this route will end up spending much more later than they would have if they'd taken the plunge at the beginning with a paid platform.

One popular free eCommerce solution is Ecwid, which has options both for adding eCommerce functionality to an existing website and for building an online store from scratch. Making an account with Ecwid enables both of these options: users get a free Starter Site or "instant site," which is a one-page eCommerce website showcasing their products being sold on Ecwid, and also a generated code (based on HTML and JavaScript) to insert on other websites they control. Plugins are available for site builders like WordPress so users can quickly add Ecwid to their site.

Your Ecwid plan controls how many products your account can support (regardless of whether you use an existing site, the Starter Site, or both) as well as the eCommerce functionality you have access to. It does have a free plan, which includes the Starter Site as well as the plugin form. In fact, Ecwid claims to be "free forever," but if you're a smart business owner, you know there's no such thing as "free." Providers who offer free products or services need to recoup their costs in other ways, and free products are often extremely limited to force an upgrade to a paid plan. Ecwid is no different, and our analysis of Ecwid pricing will bring these hidden expenses to light.

Ecwid Pricing Plans

Ecwid Free Plan

Free

Ecwid Venture

$15/MO

Ecwid Business

$35/MO

Ecwid Unlimited

$99/MO

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eCommerce Essentials: Scalability

Scalability refers to how well an eCommerce platform helps you grow your business and continues to support the increasing needs of your website that come with growth. A fully scalable eCommerce platform is both accessible to new sellers and powerful enough for a multimillion-dollar enterprise with high daily traffic. Even if your goals don't involve that level of growth, you still need eCommerce software that will provide you with the tools and support to scale up as much as you want.

Ecwid is simply not scalable on any plan, as even with a $99/month Unlimited account, you're still missing the types of features a growing business will need. For example, there are no features for improving your fulfillment workflow, like real-time shipping rates or label printing. Customer interaction tools are also absent, including an order return system and a Customer Relationship Manager (CRM). A growing business can quickly find itself overwhelmed without the right tools for its increasing workload.

If you rely on Ecwid to run your eCommerce business, you won't have the right tools to help you grow or to support any growth you manage to achieve.

eCommerce Essentials: Availability of Features

The features built into your eCommerce software should never be overlooked, as these are the tools that allow you to create and manage an online store. For maximum potential, you should choose a platform that's packed with features for all aspects of eCommerce business management. Ecwid simply doesn't have most of the features a serious online business needs to succeed.

If your budget is low, you're probably most interested in learning about Ecwid's free plan. It's extremely limited, and only appropriate for a very small business with zero budget who is happy to rely on word-of-mouth to earn customers. Upgrading your Ecwid plan will give you more functionality, but it still pales in comparison to other platforms.

Shift4Shop also offers a free plan, which should appeal to tight budgets everywhere — but it's vastly better than Ecwid in every way. Even Ecwid's most expensive plan pales in comparison to what you can get for free from Shift4Shop. Since Shift4Shop operates on the SaaS (Software as a Service) model, your web hosting and software updates are included. And despite being free, Shift4Shop's End-to-End eCommerce plan has more features than any other hosted eCommerce platform, even those that cost over $200 per month from other providers. Detailed inventory management, returns processing, real-time shipping, and industry-leading SEO are just the beginning. There are no limits on products, orders, sales, website pages, or anything else — and all you have to do to access this plan is to use Shift4 Payments as your payment processor. It sets up in moments and lets you accept credit cards as well as several alternative payment types.

Since if you're looking at Ecwid you're probably interested in a free eCommerce plan, let's compare Ecwid's free plan against Shift4Shop's free End-to-End eCommerce plan.

Free Plan

$0/MO

(Plus web hosting costs if running Ecwid on another CMS like WordPress)

Shift4Shop Free Plan

$0/MO

Unlimited products
Unlimited product variations and Advanced Product Options (track variants separately)
Unlimited categories and SmartCategories (automatic categories for Sale items, etc.)
Unlimited staff accounts with configurable access security
2-factor authentication for staff logins
Complete, multi-page professional eCommerce website
Free domain name for 1 year
Facebook, Google, Pinterest, and Snapchat advertising
Mobile-responsive shopping cart
Unlimited bandwidth
Facebook pixel
Gift cards
Point-of-Sale integrations
Facebook Shop
Instagram Store
Responsive dashboard for mobile store management
Digital goods of unlimited size
Discount coupons and on-site promotions
Automated tax calculations
App store access

Inventory management with inventory control features
The most advanced SEO in the industry
Integrations with Amazon, eBay, Google Shopping, and other marketplaces
Abandoned Cart Saver complete email campaigns
Customer Groups for different pricing, product visibility, segmentation, and more
Bulk quantity discounts
Manual order creation (phone orders, etc.)
Product dimensions
Autoship™ Recurring Orders module
In-Store Pickup module
Checkout Additional Fees module
eCommerce automation features
Delivery estimates and notifications
Custom quote system
Advanced search
Pre-orders
Full suite of marketing tools including newsletters and much more
Loyalty program, wish lists, and gift registries
24/7/365 live support
And more!

You can see right away that there's a huge difference between Ecwid's free plan and Shift4Shop's free plan. Shift4Shop offers at least triple the number of features, and additionally, Shift4Shop's functionality is more advanced and versatile than the comparable features that Ecwid does include.

It just goes to show that, just like how eCommerce platforms aren't created equal, neither are free eCommerce plans. Shift4Shop is the only eCommerce solution that offers a completely unlimited free plan that isn't tightly restricted in any way.

Shift4Shop is the Best Value for Any Size Business

The evidence is clear: Ecwid just isn't worth it. The free account is so limited it's sufficient only for the tiniest businesses, and the one-page starter website is so bare-bones that Ecwid users are better off plugging their store into a different site builder — which means paying for web hosting, so it's no longer free. Even the paid accounts are sorely lacking in functionality and far overpriced for what they have to offer, and not even Ecwid Unlimited is enough for a business achieving any level of growth.

Why compromise when you can get the ultimate in eCommerce with Shift4Shop? Build your online store with full-featured software that provides everything you need, from a completely customizable multiple-page website to the tools you need to make it big. And our free plan makes it possible for even the newest business to get started at no cost, while still having access to pro-level eCommerce features and unlimited possibility for growth. With Shift4Shop, there's no reason you can't have a free online store without putting a ceiling on your business!

Ecwid Pricing vs. Shift4Shop Pricing

Is Ecwid really a free eCommerce platform or is Shift4Shop a better value for your money?

Ecwid Pricing Plans

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eCommerce Essentials: Scalability

eCommerce Essentials: Availability of Features

Shift4Shop is the Best Value for Any Size Business