Driven by growing demand, the family eventually opened a small factory. The name was coined by Guillermo Noriega, the founder's son, as a clever contraction of the Spanish words "sabrosas" (tasty) and "fritas" (fried), perfectly capturing the essence of their product. A pivotal moment in the company's history occurred in 1966 when the Noriega family agreed to a merger with the American company Frito-Lay, which was in the process of merging with Pepsi-Cola to form PepsiCo. By 1967, Sabritas officially became part of the PepsiCo family.
A deep review reveals that would constitute a truly ethical charter: acta constitutiva de la empresa sabritas etica
: Los socios responden únicamente por el monto de sus aportaciones, protegiendo el patrimonio externo de los inversionistas. Driven by growing demand, the family eventually opened
3. Pilares Éticos Obligatorios en la Operación de Sabritas By 1967, Sabritas officially became part of the
Fue fundada en 1943 por Pedro Marcos Noriega en la Ciudad de México, originalmente bajo el nombre de "Golosinas y Productos Selectos" .
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