+-------------------------------------------------------------------------+ | SF PRO FAMILY | +------------------------------------+------------------------------------+ | SF PRO DISPLAY | SF PRO TEXT | +------------------------------------+------------------------------------+ | • Used for text 20pt and larger | • Used for text 19pt and smaller | | • Tighter letter-spacing (tracking)| • Wider tracking for readability | | • Optimized for massive headers | • Larger counters and apertures | +------------------------------------+------------------------------------+ Why SF Pro Works for Presentations
The short answer is (San Francisco Pro), paired with its specialized variants like SF Pro Display and SF Pro Text . However, the history and implementation of Apple's presentation typography run much deeper. The Primary Font: SF Pro (San Francisco)
The original "One more thing" slides used Helvetica Neue Light.
San Francisco is a custom-designed typeface created by Apple to provide a "consistent, legible, and friendly typographic voice". 2. Why San Francisco? what font does apple use in their keynote presentations
The font includes "system" features like vertically centering colons when showing time, which Apple frequently utilizes in product demos. How to Get the Look
A version of the font with more rounded, squarish letterforms designed specifically for the limited space of the Apple Watch.
: The modern, neutral, sans-serif system font used in today's Keynotes for its "friendly" and "consistent" typographic voice Myriad Pro San Francisco is a custom-designed typeface created by
: Briefly used as the primary corporate and system font before the full transition to San Francisco.
Use different weights (Thin, Regular, Semibold, Bold) of a single font rather than mixing different typefaces.
For roughly 15 years, the font synonymous with Apple's keynote presentations was Myriad Pro. Replacing the older serif font Apple Garamond in 2002, Myriad became the corporate standard for all advertising and product packaging. you can bring the same
By using SF Pro and adhering to these, you can bring the same, polished, professional look to your own slides.
Before introducing San Francisco in 2015, Apple frequently used (specifically a custom variant called Myriad Set ) for its marketing and event slides. 🖋️ Current Primary Font: San Francisco (SF Pro)