Bitly Profiledat Guide

| Data Category | What It Tells You | Real-World Application | | :--- | :--- | :--- | | | The city and country where clicks originate. This helps pinpoint where your audience is based and what regional factors might influence their behavior. | A retailer can localize ad copy, use region-specific offers, or time email campaigns to hit inboxes when a local audience is most active. | | Referral Sources | Identifies the specific websites, social platforms, or apps where users clicked your Bitly link. This clarifies which marketing channels are driving traffic. | A B2B SaaS company can discover that 70% of its demo sign-ups come from LinkedIn articles, proving the ROI of their content marketing efforts. | | Device & Platform | Reveals whether users are on mobile, desktop, or tablet, and which operating systems they use. This data is crucial for user experience (UX) and design teams. | A media publisher sees that 85% of reads are on mobile, validating the decision to prioritize a mobile-first website design over desktop features. | | Campaign & UTM Data | Tracks clicks based on custom parameters (UTM tags) you add to your links. This allows you to segment traffic by campaign, medium, source, and content. | A marketing team can run A/B tests on two different ad headlines on Facebook, using UTM codes to see which drives more link clicks. | | Time of Engagement | Shows historical trends and real-time click activity. This helps identify peak traffic times and patterns over days, weeks, or months. | A social media manager can schedule posts for when their Bitly data shows 60% of daily clicks occur, rather than guessing. |

The administrative information you provide when you register for an account (e.g., email address, password, account tier, billing information, and user preferences).

SELECT profiledat->>'country' AS country, profiledat->>'device_type' AS device_type, COUNT(*) AS clicks FROM bitly_click_logs WHERE click_date = '2025-04-01' GROUP BY 1, 2 ORDER BY clicks DESC;

This moves profiledat from descriptive to prescriptive analytics. Expect wider rollout by Q4 2025. bitly profiledat

Bitly does not collect that data. profiledat is limited to non-PII device and location metadata.

Which specific links on your profile are generating the most interest.

: Add buttons for your most important destinations—your website, latest blog post, or online shop. | Data Category | What It Tells You

: Identifies whether visitors access content via iOS, Android, desktop, or tablet devices.

Bitly offers Bitly Pages , which are mobile-friendly landing sites used for "link-in-bio" profiles. "Profiledat" could refer to the for one of these landing pages, including the titles, links, and descriptions hosted on your specific profile. Safety Note

Include header: Authorization: Bearer YOUR_TOKEN | | Referral Sources | Identifies the specific

: Generate a Bitly QR Code for your page to use on physical business cards or event flyers for easy mobile access.

Branded links (e.g., brand.co/product ) significantly increase user trust and engagement, often leading to higher click-through rates (CTR) compared to generic shorteners. The data shows that branded links not only look better but also create a consistent brand experience across social media and email, improving the reliability of the performance data collected. 3. QR Code Data