Audiences are now more loyal to established Intellectual Properties (IPs), such as successful film universes.
The future belongs to those who can successfully navigate both the traditional and digital worlds. Established TV networks like Indosiar and SCTV remain top YouTube channels, while their shows find new audiences on streaming services and via viral clips on social media. Conversely, digital-native creators are landing roles in films and television shows, proving that the path between being a YouTuber and a mainstream celebrity is now a two-way street.
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Indonesian netizens are highly active, frequently commenting, sharing, and turning local videos into national trends. 2. Platforms Dominating Indonesian Popular Videos
: Cinema admissions are projected to reach 100 million by the end of 2026. Major releases like Joko Anwar’s Ghost in the Cell (2026) are scheduled for screening in 86 countries . Audiences are now more loyal to established Intellectual
Creators focusing on lifestyle, travel within Indonesia, and personal development continue to command loyal followings. 3. The Shift in Indonesian Cinema: Quality Economics (2026)
The economic scale is substantial. Indonesia’s digital economy market value in 2026 is projected to reach , supported by internet penetration of approximately 79.5% of the population. For the first time, digital economy activities — including content creators — have been officially included in Indonesia’s 2026 Economic Census, signaling formal recognition of the creator economy as a legitimate and significant economic sector. As of April 2026
TikTok’s dominance is particularly pronounced. As of April 2026, TikTok had an advertising reach of in Indonesia, and its average engagement rate remains at an impressive 3.70% — remarkably high for a platform of that scale. TikTok’s key strength lies in the seamless integration of live streaming with shopping features, transforming the platform from a video-sharing app into what some describe as a 24-hour digital shopping mall .
Vidio’s engagement numbers are equally striking. The platform’s Gross Rating — total consumption — was recorded at nearly than competing platforms in several segments, particularly among Gen Z audiences aged 15 to 29. This deep engagement, combined with strong penetration among high-income and urban consumers, has made Vidio a premier destination for advertisers seeking both scale and targeted household audiences.
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